Lawson Products / Kent Automotive — Brand Transformation & Market Alignment
Repositioned the Lawson brands to strengthen market presence through a customer-first strategy grounded in actionable insights. Unified marketing and sales into a clear, consistent brand voice, translating internal perspective into outward impact. Established strategic foundations that drove stronger engagement and enabled scalable growth.
Repositioned the Lawson brands to strengthen market presence through a customer-first strategy grounded in actionable insights. Unified marketing and sales into a clear, consistent brand voice, translating internal perspective into outward impact. Established strategic foundations that drove stronger engagement and enabled scalable growth.
Designed and executed omnichannel sales funnels linking print campaigns to digital experiences through QR-based tracking, enabling visibility into customer behavior and engagement. Implemented performance metrics, including time-on-site and interaction tracking, to optimize conversion pathways. Partnered with sales leadership to drive adoption of new tools and workflows, increasing alignment and contributing to measurable engagement and sales growth.
