Rebranding OfficeMax At OfficeMax, the creative spark could happen anywhere — at a desk, in a meeting, during a project, or in the middle of an ordinary workday. The refreshed brand identity was built around that idea: bringing more color, energy, inspiration, and momentum into the modern workplace. The new look and feel balanced boldness with simplicity, using vibrant design elements to create an environment that encouraged creativity, productivity, and growth. Because people spend so much of their lives at work, the brand needed to do more than support function, it needed to inspire the way people think, create, and work every day.
