Lawson Products — Mining Solutions Brochure
Lawson - The Source EXPO
Industry Flyer
Print Style Guide
Label redesign
Label redesign
Lawson Products
PRINT | SALES ENABLEMENT | INDUSTRY CAMPAIGN | B2B
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The first piece was one of the first printed omnichannel sales tools to introduce Lawson Products’ refreshed brand direction. Created for a mining industry expo, the brochure was designed to feel less like traditional industrial collateral and more like a modern industry magazine — using larger imagery, stronger visual hierarchy, cleaner navigation, and a more editorial flow to draw customers into the story. The goal was to give the sales team a more compelling way to present Lawson’s value, connect product solutions to real industry needs, and spark greater interest in Lawson as a strategic partner for mining operations.
Accenture
PRINT | RESEACH STUDY | INDUSTRY FINDINGS | B2B
PRINT | RESEACH STUDY | INDUSTRY FINDINGS | B2B
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I transformed content from a Word document into a professionally designed booklet for Accenture Strategy’s Transforming Modern Retail study, following Accenture’s brand style guide. My work included cover design, page layout, typography, and content formatting, establishing a consistent visual hierarchy and cohesive reading experience throughout the publication.
I also handled print production preparation and preflight, reviewing layout consistency, image quality, fonts, color settings, and bleed before preparing the final files for delivery to the print house. The project combined brand execution, publication design, and production oversight from source document through print handoff.
