Lawson Products — Mining Solutions Brochure
Lawson - The Source EXPO
Industry Flyer
Print Style Guide
Label redesign
Label redesign
Lawson Products
PRINT | SALES ENABLEMENT | INDUSTRY CAMPAIGN | B2B
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The first piece was one of the first printed omnichannel sales tools to introduce Lawson Products’ refreshed brand direction. Created for a mining industry expo, the brochure was designed to feel less like traditional industrial collateral and more like a modern industry magazine — using larger imagery, stronger visual hierarchy, cleaner navigation, and a more editorial flow to draw customers into the story. The goal was to give the sales team a more compelling way to present Lawson’s value, connect product solutions to real industry needs, and spark greater interest in Lawson as a strategic partner for mining operations.
